The Fine Art of Cheese

All Wine World locations are unique and the new store at WaterColor is no exception. Yes WaterColor has the same great selection on wine. Yes it has unparalleled low prices. And yes WaterColor has a cheese shop that boasts over 90 different cheeses. So in a place as unique as the collective communities along County Road 30A, Wine World creative director John Cross decided to take a different turn when it came to branding the inside of the new store.

“Peak inside the stores, rental properties or even the homes of locals and you’re sure to find some photo or painting of the beach, the architecture or some cliche “Florida-esque” image. The people and visitors of 30A get inundated with the austere beauty of the area. And rightly so, this place is amazing.” So what will you find on the walls of Wine World at WaterColor?  “I like to call it our ‘Artisan Cheese Master’s Series,’” says Cross. He’s taken great works of art, architecture and pop culture and added a fundamental element from the new store, cheese. You’ve got classic modernist like Picasso and Monet to contemporary graffiti artist Banksy, deconstructed and reassembled with elements of cheese. Nothing is sacred.

“It’s fun to watch customer’s come in for the first time and see their reaction,” says general manager Tim Kinderman. “They look at one of these images and think, ‘I know that painting, but something’s not right.’ It makes you think.”

So what’s next for the walls of Wine World? You’ll have to come in, get a glass of wine and sample some cheese to find out.

This entry was posted on Wednesday, March 10th, 2010 at 12:07 pm and is filed under Wine & Cheese and tagged with Artisan, Banksy, Cheese, Fine Art, Hokusai, Manet, Monet, Picasso, Warhol, WaterColor Inn & Resort, wine, Winslow Homer. You can follow any responses to this entry through the RSS 2.0 feed.